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type="text/css">.pcb{margin-right:0}</style> <style type="text/css">.pcb u {position: relative;}.pcb u::before {content: '';position: absolute;bottom: 0;left: 0;width: 100%;height: 50%;background: #f30;opacity: .5;}</style> <!--回帖奖励--> <div class="pcb "> <div class="t_fsz content-body content-body-first" > <table cellspacing="0" cellpadding="0"><tr><td class="t_f" id="postmessage_147554"> <script type="text/javascript">replyreload += ',' + 147554;</script><font style="color:rgb(102, 102, 102)"><font face="&quot;"><font style="font-size:13px"><font style="color:rgb(27, 32, 38)"><font style="font-size:16px"><p style="line-height:32px;text-indent:nullem;text-align:center"><div class="locked">游客，如果您要查看本帖隐藏内容请<a href="forum.php?mod=post&action=reply&fid=48&tid=353" onclick="showWindow('reply', this.href)">回复</a></div></p><br /> <p style="line-height:32px;text-indent:nullem;text-align:left">很多刚入行的产品经理，在分析产品时都能说会道，往往在看产品的时候能从宏观层面分析这款产品的市场规模、技术壁垒、行业发展。不仅如此，从微观层面也能分析这款产品的原型设计、交互设计、用户需求。于是，他们认为自己对这款产品已经非常了解了，然而当有人问到这类免费产品到底如何生存下来，通过什么盈利的时候，他却回答不上来，最终把原因归为产品不够深入了解。<br /> <br /> 但从事实上来看，他们的问题，真的是对产品不够了解吗？实际上是看产品的角度比较单一，比如大部分产品经理在分析一款产品时只会从用户的层面去分析一款产品，而不具备商业产品经理的思维去分析一款产品，所以看到的表象只是一些产品逻辑，却看不到免费产品背后的营收是依靠什么。<br /> <br /> 那么，商业产品经理的思维到底是什么？如何掌握入门商业产品经理的基础知识？<br /> <br /> 要想入门成为初级商业产品经理，用商业产品思维去做分析一款产品并帮助公司赚钱，你需要掌握的基本功和技能有：<br /> *熟悉最基本的广告逻辑以及广告的分发机制 <br /> *确认产品商业化切入的公式 <br /> *学会通过表面现象去挖掘客户的内在需求 <br /> *熟知广告计费规则，了解定价和分发机制是如何设计的 <br /> *根据用户行为路径设计最优的收费方式 <br /> *了解在搭建合理的dashboard时考核指标如何设定<br /> ...............<br /> <br /> 掌握了以上这些能力，你基本能入门成为一个使用商业产品思维去分析产品，以及帮助公司设计一款营收产品的初级商业产品经理，另外，因为目前市场上懂商业产品能力的人不超过10%，而产品变现的需求则是大大小小的公司都有的，物以稀为贵，所以导致商业产品经理的平均薪资水平处于同类岗位的中上游， 所以，也可以说商业产品经理本身就自带高价值，是一个会“赚钱”的岗位。<br /> <br /> 但遗憾的是，要想掌握商业产品思维以及入门能力，基本上你都无法通过简单的“听课”或“看书”而获得。 只有在内部层面进行了大量练习，反复琢磨各种商业产品案例，以及设计一个具有商业价值的产品功能，以及在外部层面接受更靠谱的前辈、老师们指导和反馈，你才可能真正具备这些能力。<br /> <br /> 这两年市面上虽然出现了很多针对“产品经理”的培训课程，我们自己也有产品P1-P3三门课，却几乎都是面向用户产品经理的，很少有专门为培养商业产品经理思维以及入门商业产品经理制作的课程。<br /> <br /> 基于此，为了培养大家商业产品经理的思维以及帮助大家能够真正习得这些技能，我们找到了曾任职百度本地服务商业平台部，拥有5年以上商业产品经验，先后从事过凤巢触发策略、客户优化、百度系所有小频道和外部合作流量变现，目前在今日头条担任程序化和DMP平台产品负责人的焦颖颖老师，与我们的教研团队一起，历时5个月，打造出了行业内第一门《商业产品经理的实战修炼》！<br /> <br /> 这门课程适合谁学习：<br /> <br /> 1、初级产品经理（1~2年产品经验），希望能培养自己商业产品经理思维能力。<br /> 2、想入门成为商业产品经理，为转行商业产品经理夯实基础的人。（注：具备绘制流程图以及原型能力）</p></font></font><br /> </font></font></font><br /> <font style="color:rgb(102, 102, 102)"><font face="&quot;"><font style="font-size:13px"><strong>课程大纲</strong><p style="line-height:32px;text-indent:nullem;text-align:left"><font style="color:rgb(27, 32, 38)"><font style="font-size:16px">在这门课程中，我们将会从认知商业产品开始，帮助你掌握商业产品的视角和思维，完整梳理一个商业产品经理在工作中的各个流程，最终获得一线商业产品的工作能力。<br /> </font></font></p><p style="line-height:32px;text-indent:nullem;text-align:left"><font style="color:rgb(27, 32, 38)"><font style="font-size:16px"><br /> </font></font></p><p style="line-height:32px;text-indent:nullem;text-align:left"><font style="color:rgb(27, 32, 38)"><font style="font-size:16px"><br /> </font></font></p><ul><li><img id="aimg_J44N4" onclick="zoom(this, this.src, 0, 0, 0)" class="zoom" height="17" src="https://img.sanjieke.cn/online_class/6.1.0/img/y3.png" border="0" alt="" /><font style="color:rgb(27, 32, 38)"><font style="font-size:18px">第一周：了解商业产品</font></font><p style="line-height:32px;text-indent:nullem;text-align:left"><font style="color:rgb(152, 152, 152)"><font style="font-size:15px">1. 什么是商业产品？商业产品的三要素是什么？<br /> 2. 商业产品分别有哪些类型，我们应该如何对他们分类？<br /> 3. 如何根据用户行为路径的分析来找到商业化切入点？<br /> 4. 互联网广告的形态和参与角色经历了哪些发展与变化？<br /> 5. 广告产品的收费规则是什么？有哪些计费方式？</font></font></p><li><img id="aimg_j40B3" onclick="zoom(this, this.src, 0, 0, 0)" class="zoom" height="17" src="https://img.sanjieke.cn/online_class/6.1.0/img/y3.png" border="0" alt="" /><font style="color:rgb(27, 32, 38)"><font style="font-size:18px">第二周：有效确认商业产品的需求</font></font><p style="line-height:32px;text-indent:nullem;text-align:left"><font style="color:rgb(152, 152, 152)"><font style="font-size:15px">1. 如何做好商业产品的客户需求分析并提出有效的产品建议？<br /> 2. 如何做有效的数据分析，数据指标应该如何定？<br /> 3. 如何根据货源 - 用户的行为路径来拆解指标？<br /> 4. 如何根据客源 - 多维度市场细分来拆解指标？<br /> 5. 如何做好商业产品的竞品调研？</font></font></p><li><img id="aimg_FBlE0" onclick="zoom(this, this.src, 0, 0, 0)" class="zoom" height="17" src="https://img.sanjieke.cn/online_class/6.1.0/img/y3.png" border="0" alt="" /><font style="color:rgb(27, 32, 38)"><font style="font-size:18px">第三周：广告产品知识进阶</font></font><p style="line-height:32px;text-indent:nullem;text-align:left"><font style="color:rgb(152, 152, 152)"><font style="font-size:15px">1. 如何从客户的视角，帮助客户做 SEM 优化？<br /> 2. 打入百度内部 - 产品分发机制是怎样的？<br /> 3. 打入百度内部 - 产品拍卖机制是怎样的？</font></font></p><li><img id="aimg_BBb6F" onclick="zoom(this, this.src, 0, 0, 0)" class="zoom" height="17" src="https://img.sanjieke.cn/online_class/6.1.0/img/y3.png" border="0" alt="" /><font style="color:rgb(27, 32, 38)"><font style="font-size:18px">第四周：商业产品从零到一</font></font><p style="line-height:32px;text-indent:nullem;text-align:left"><font style="color:rgb(152, 152, 152)"><font style="font-size:15px">1. 商业产品需求筛选需要评估的指标是什么？<br /> 2. 如何做好一份好的商业产品 PRD？<br /> 3. 如何做好商业产品发布前的小流量实验？<br /> 4. 商业产品上线后需要做哪些运营？<br /> 5. 案例解读：商业如何从 0 到 1</font></font></p><li><img id="aimg_XlZlJ" onclick="zoom(this, this.src, 0, 0, 0)" class="zoom" height="17" src="https://img.sanjieke.cn/online_class/6.1.0/img/y3.png" border="0" alt="" /><font style="color:rgb(27, 32, 38)"><font style="font-size:18px">第五周：成为全能的商业产品经理</font></font><p style="line-height:32px;text-indent:nullem;text-align:left"><font style="color:rgb(152, 152, 152)"><font style="font-size:15px">1. 商业产品经理的日常工作是什么？<br /> 2. 产品定位决定了客户对产品的选择，前期商业产品如何做好产品定位？<br /> 3. 如何使用用户故事来打动客户？<br /> 4. 用户思维，商业产品经理同样需要内化的技能<br /> 5. 如何用好监控表去 check 收入和客户？<br /> 6. 如何设计出靠谱的 dashboard？<br /> 7. 如何做好商业化的启动时机和模式的选择？</font></font></p><li><img id="aimg_t5wI2" onclick="zoom(this, this.src, 0, 0, 0)" class="zoom" height="17" src="https://img.sanjieke.cn/online_class/6.1.0/img/y3.png" border="0" alt="" /><font style="color:rgb(27, 32, 38)"><font style="font-size:18px">毕业设计——为产品找到商业化切入点</font></font><p style="line-height:32px;text-indent:nullem;text-align:left"><font style="color:rgb(152, 152, 152)"><font style="font-size:15px">从 5 款产品中选择一个，找到其存在的商业化切入点。</font></font></p><br /> </ul></font></font></font><br /> <font style="color:rgb(102, 102, 102)"><font face="&quot;"><font style="color:rgb(51, 51, 51)"><div align="center"><span style="float:left;margin-right:5px"><br /> <font size="4">焦叔</font></span></div><font size="4"><br /> </font><p style="line-height:28px;text-indent:nullem;text-align:left"><font style="font-size:15px"><font style="color:rgb(27, 32, 38)"><br /> </font></font></p><p style="line-height:28px;text-indent:nullem;text-align:left"><font style="font-size:15px"><font 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